Barry Bowman – SEO Expert

Web Analytics Sin #6: Not combining quantitative data with qualitative data. Use your analytics data but remained focused on the CUSTOMER!

Web Analytics Sin #5: Not documenting milestone events. You need to document major emails, events, etc. that will impact your analytics.

Web Analytics Sin #4: Focusing on irrelevant data…only focus on the metrics you can control. Define your key metrics and focus on those!

Web Analytics Sin #3: ZERO Segmentation. Huh? You need to know visitors from returning visitors, rss readers vs. social media traffic, etc.

Web Analytics Sin #2: Not setting up your goals! You must define what is valuable to you in order to increase those results. Goals are key!

Web Analytics Sin #1: Improper Implementation…u need this Firefox plugin http://wasp.immeria.net/. Nearly 100% of analytics r setup wrong

Starting next week, “The 7 DEADLY Sins of Web Analytics”. I’ll then follow this up with several trick, hacks, etc. for Google Analytics.